人民币标价供参考。不含税；不含 Shopify 月租、第三方 App、广告实际消耗——细则见合同附录。建站按项目结；增长按月。 CNY reference only. Taxes, Shopify plan, apps & ad spend are extra — see appendix. Builds are fixed-scope projects; growth bills monthly.
测款与素材思路（长文）Testing notes (CN) · 完整打法手册 v2Handbook v2
面向 Shopify 店铺的技术与运营服务。「梦境 Shopify」为我方对外名称；Shopify® 为 Shopify Inc. 商标，与之无隶属。点商标返回本站首页。
Services relate to Shopify-powered storefronts. “Mengjing Shopify” is our trade name; Shopify® is a trademark of Shopify Inc. We are not affiliated with Shopify. Logo returns to our homepage.
立项书面约定 · 按里程碑验收 · 微信或邮件对接Written scope · milestone QA · WeChat or email
建站费按三档区间（¥500–1k · ¥1–2k · ¥2–3k）估算常见工作量；签合同前会给立项书，超出部分另列。
Three CNY bands map usual workloads; the written scope fixes what ships — extras quoted separately.
区间 · 能开业的最小集
Band · minimum viable launch
区间 · 顺带把转化与追踪做对
Band · conversion & tracking
区间 · 定制多、验收细
Band · deeper custom & QA
中间档适合多数刚起步的店：比入门多一轮转化与数据上的事。
The middle band is the usual step up from a lean launch.
| 维度Dimension | 启航 ¥500–1kStarter | 增长 ¥1–2kGrowth | 旗舰 ¥2–3kFlagship |
|---|---|---|---|
| SKU / 页面体量SKU / pages | 精简上架Lean catalog | 中等 SKU + 转化骨架Mid SKU + CVR scaffold | 更多 SKU / 复杂导航Large / complex nav |
| 定制深度Custom depth | 主题配置为主Theme settings | 组件与区块级改版Section‑level work | 组件库级视觉系统Component library |
| 数据与性能Data & perf | 基础埋点说明Basics explained | GA4 / 像素 + 性能清单GA4 / pixel + checklist | 深度验收 + 交接文档Deep QA + docs |
含：区间内主题、关键页、验收与交接；多语言、ERP、定制应用等超出部分另立项。 Includes: theme, key pages, QA & handover for the band — i18n, ERP, custom apps scoped separately.
不含：Shopify 月租、App、拍摄剪辑外包、广告里实际花掉的钱。 Excludes: Shopify plan, apps, production vendors, ad spend.
标准版：选品与策略、广告 SOP、素材规范；账户基建搭好 + 每周陪跑——广告由你自己执行。启动期前两周按旧「Lite」密度交付文档与测款节奏，避免档位模糊。DFY（全托管）：授权后我们登录操作，你看结果。定制：多店矩阵、驻场、深度数据等非标准范围，另立项。类目先敲定再往下谈；条目以合同为准。
Standard — strategy, SOP & weekly coaching with setups; you run the ads. First two weeks ship the old “Lite” density of docs & tests. DFY — we operate with your access. Custom — multi-store, embedded, etc., scoped separately. Pick a category first; details in contract.
标准版、DFY 在月费外另收销售额 2%，怎么算写附录。
Standard & DFY add 2% of sales — definitions in the appendix.
有执行力、愿自己投广告；我们要做的是方向、节奏与验收标准。
You execute ads; we own direction, cadence & QA.
自己干——但要脑子与固定节奏。Hands-on team; we keep you aligned.
授权后我们直接登录发帖、调广告；成片按附件约定的条数和时长交。
With access, we publish, run ads & ship videos per the exhibit.
帮你干——有预算、没时间、只看结果。Hands-off ops + rev share.
多店矩阵、驻场协作、定制数据与第三方深度对接等——不在上述月费模板内，单独立项、单独报价。
Multi-store, embedded work, bespoke data — scoped & quoted separately.
先测再买量、再备货，是常态。 Stores typically test and optimise before scaling spend and inventory.
自己能执行广告、只要方向与固定节奏 → 标准版。要授权代运营、少操心 → DFY。非模板范围 → 定制（见增长区 · 定制合作）。
You run ads but want direction + cadence → Standard. Hands-off managed service → DFY. Bespoke scope → Custom (custom block).
| 情况Situation | 月费档Tier | 建站区间参考Build bands |
|---|---|---|
| 有执行力，愿自己投广告You execute paid ads | 标准版Standard | ¥1,000–2,000 增长档居多¥1–2k growth build typical |
| 要全托管、只看结果Want DFY outcomes | DFYDFY | ¥2,000–3,000 旗舰档 + 代执行¥2–3k flagship + DFY |
| 多店矩阵、驻场、深度定制Multi-store / embedded / bespoke | 定制立项Custom quote | 按范围另议Scoped separately |
SKU 数量、定制区块、多语言、第三方对接与修订轮数都会拉动工时。区间对应常见工作量分布；立项书会把页面清单、修订次数与排期写死，避免口头误会。 SKUs, custom sections, locales, integrations & revision rounds move hours. Bands map typical workloads; the scope doc fixes pages, rounds & dates.
可以。建站验收后再按需开通标准版或 DFY；档位可随时协商调整（以合同约定为准）。预算有限也可先只做建站，或单次诊断与清单交付，再议月费。 Yes. Subscribe after launch — Standard or DFY — tiers can change per contract. You can also start build-only or a one-off audit.
立项前会约定：首页、集合与详情的模板数量、SKU 上限、是否含博客 / 政策页、以及修订轮数。区间上沿通常对应更多模板或更深定制；超出部分按小时或包段加价。 Before kickoff we agree templates, SKU ceiling, policy/blog pages & revision rounds. The top of a band usually means more templates or depth — overages are quoted hourly or as add‑ons.
建站常见为首付 + 验收尾款（比例在合同中约定）。月费多在月初或自动续费日前结算；分成模式（标准版、DFY 的销售额比例）按合同附录对账。 Build projects are usually deposit + balance on acceptance. Monthly fees bill at month start or before renewal; revenue‑share lines reconcile per the contract appendix.
标准版：策略、SOP、基建与每周陪跑；广告账户由你操作。DFY：授权后代发帖、代投、按约定交成片。定制：超出月费模板的范围单独立项。 Standard — strategy, setups & coaching; you operate ads. DFY — we publish & run ads per access. Custom — anything outside the retainer template, quoted separately.
可先只做建站项目，或单次诊断 / 清单交付；跑通验收后再订阅标准版或 DFY。具体组合在沟通里定。 Start with a build-only project or a one-off audit / checklist; subscribe when you’re ready.
价目仅供摸底，不算报价单；最终以签字合同为准。 Indicative only — not a quote; your signed agreement wins.